The White Motor Company of Cleveland, Ohio, the major truck and bus builder in the world, may have had a better way of doing business. In studying the Whites of White Motors it became obvious to me that the good old days, approximately 1900-1929, may very well have been the better old days as far as doing business was concerned.
Walter White, president of White Motors at this time, 1922, felt that trust was the key component in any business deal. To quote Walter, “Why is it that investments in White trucks exceed $200,000.000 and that individual investments run as high as $3,000,000 or $4,000,000? If you want a man to have faith in you”, said Walter “you must not betray his trust. When a man gets a good White truck it is not by accident. They are built neither by guess nor by luck, but by mathematics, science, and a system of testing which has no superior in the automobile field. When a White truck leaves the plant it carries with it the honor of the Whites.”
Now this is how business should be. Walter and his philosophy were a major force in the making of a great Cleveland, Ohio. Cleveland’s roots were planted in great soil and remain intact to grow again. Our Cleveland and our country would do well to return to those better old days to study and learn. Trust and respect were givens, not the exception in business. Say what you mean, mean what you say, no matter what the circumstance. Honor, pride and trust, these principles need to be the foundation in returning Cleveland, Ohio to its former greatness.